Capital One

Capital One is one of the largest retail banks in the US. The bank has a focus on technology and innovation, with CRM being a huge part of their business, from servicing current customers to finding ways to acquire new customers.

While at Hawkeye, I worked as a creative lead on the Capital One account. I provided strategic thinking for new product launches, branding campaigns, and innovative formats and messaging that lead to benchmark-setting response rates for direct-mail and email.