In 1865, on June 19th, Texas was the last state in the Deep South to receive the declaration that all enslaved persons were free in the United States of America.
To celebrate the significance of the Juneteenth holiday, Hawkeye held a company-wide event featuring educational content, thoughts from industry leaders, interviews with local students, music entertainment, and guidance on how to support Black businesses. I created a logo and vibrant design direction that was used for event materials such as presentation templates, video keyframes, internal communications, Zoom backgrounds, and social media posts.
Ankara fabrics and florals inspired the visual direction, while the letterforms in the logotype subtly commemorated the historic date. The color palette and illustrations recognized bluebonnets, the state flower of Texas, and the African violet, a flower native to eastern parts of Africa.
Floral illustrations by Anu Suri.